About Us
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Milestones
- 1973The paint manufacturing plant begins serving architects, decorators and B2B clients.
- 2000New materials and chemical combinations introduced to the Egyptian market; full-service projects begin.
- 2010The corporate consulting unit is founded, serving clients across four continents.
- 2017The Export & Import unit is founded.
- 2020Paint services open to homeowners; the Foods Department expands its range.
- 2023EKANA launches — the group’s sportswear brand, based in Madrid.
- TodayThe group works from three bases — Cairo, Oakville (Canada) and Madrid.
Introduction
Akra Group brings together companies in sportswear, foods, paint manufacturing and corporate consulting, alongside agency and export & import operations.
For over five decades, we have found that the combination of top-quality products and meaningful customer relations is the only way to achieve customer delight. Whatever the industry, the first priority of every one of our companies is the same: provide the highest-quality products, and exceed our clients’ expectations through our service and our relationships.
Vision
Businesses should strive for customer delight rather than just customer satisfaction.
Mission
In everything we do, rather than settling for customer satisfaction, we aim for customer delight by combining high-quality products with always exceeding our clients’ expectations through our customer relations.
Our Founder
Our founder completed his Doctor of Business Administration at the Maastricht School of Management in the Netherlands, and is a certified quality manager, certified by the American Society for Quality, the most accredited quality society in the world.
He went on to consult for some of the biggest corporations on strategic planning, cost management and organizational development. After completing his doctorate and finding great success assisting multinational corporations, he introduced a new unit: our Corporate Training Unit.
- Doctor of Business AdministrationMaastricht School of Management, the Netherlands
- Certified Quality ManagerAmerican Society for Quality
The Future
The trust our customers have placed in us over the years is the reason we have been able to grow and expand our operations for more than five decades. We have always been grateful for that continued trust, and we believe it comes from our commitment to customer delight, not just satisfaction. For the continued growth and long-term sustainability of our company, these same values have to be deeply instilled in each and every one of our future leaders and team members.
We are never satisfied unless a client is delighted.
Before any intern, new team member or contractor works with us, we make sure our values are aligned and that they are a good fit. From their first day, everyone who joins us learns that we are never satisfied unless a client is delighted. Teaching those values, rather than just the technical side of a job, is what sets our company apart and keeps our vision and mission alive for many years to come.